Privacy policy

Privacy Policy

Last updated: 19 June 2026

This Privacy Policy explains how INC-APPAREL collects, uses, stores and protects your personal information when you visit our website, place an order, create an account, contact us, use our rewards programme, sign up to marketing, or interact with us online.

INC-APPAREL is committed to protecting your privacy and handling your personal information responsibly, fairly and lawfully.

This policy applies to our website:
https://inc-apparel.com

1. Who We Are

INC-APPAREL is a UK-based ecommerce business supplying darts shirts, pool shirts, custom teamwear, academy clothing, leisure wear and related products.

For the purposes of UK data protection law, we are the data controller of the personal information we collect and use.

Business name: INC-APPAREL
Contact email: info@inc-apparel.com
Business address: [Insert business address if you wish to display it]

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email: info@inc-apparel.com

2. The Laws That Apply

We process personal information in accordance with applicable UK data protection and privacy laws, including:

UK General Data Protection Regulation, known as UK GDPR
Data Protection Act 2018
Privacy and Electronic Communications Regulations, known as PECR
Data Use and Access Act 2025, where applicable

These laws set out how organisations must collect, use, store, protect and share personal information.

3. What Personal Information We Collect

We may collect and use the following types of personal information:

Information you provide when placing an order

This may include:

Your name
Billing address
Delivery address
Email address
Phone number
Order details
Product choices
Size selections
Customisation details
Names, nicknames, initials or logos you ask us to add to products
Design notes or instructions
Payment confirmation information

We do not directly store full card payment details. Payments are processed securely through our payment providers.

Information you provide when creating an account

This may include:

Name
Email address
Account login details
Order history
Saved addresses
Reward points balance and activity

Information you provide when contacting us

If you contact us by email, website form, live chat, social media or another method, we may collect:

Your name
Email address
Phone number, if provided
Order number
Message content
Attachments, such as logos or design references
Customer service history

Information collected automatically

When you visit our website, we may automatically collect certain technical information, such as:

IP address
Browser type
Device type
Pages viewed
Products viewed
Website actions
Referral source
Approximate location
Cookies and similar tracking information

This helps us operate the website, understand how customers use it, improve performance, and provide relevant marketing where permitted.

4. How We Use Your Personal Information

We use your personal information for the following purposes:

To process and fulfil your orders

We use your information to:

Confirm your order
Take payment
Create custom designs and digital mock-ups
Produce personalised products
Send order updates
Arrange delivery
Handle returns, faults or customer service queries

To provide customer support

We use your information to:

Respond to enquiries
Help with order questions
Resolve issues
Check previous communication
Confirm design approvals
Provide aftercare support

To create and manage customer accounts

We use account information to:

Let you log in
View your order history
Manage saved details
Access reward points
Improve your customer experience

To run our reward points programme

If you use our rewards programme, we may process information such as:

Customer account details
Points earned
Points redeemed
Discount codes issued
Reward activity

Our reward points programme allows customers to earn points on eligible purchases and redeem points for discounts on future orders.

To send marketing communications

If you sign up to our email marketing, or where we are otherwise permitted by law, we may send you:

Offers and promotions
New product launches
Sale announcements
Academy or teamwear updates
Reward points information
Relevant INC-APPAREL news

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

To improve our website and services

We may use information to:

Improve website performance
Understand customer behaviour
Measure marketing performance
Improve product ranges
Prevent fraud
Keep the website secure

5. Our Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information.

We may rely on the following lawful bases:

Contract

We use your information where it is necessary to process and fulfil your order, provide custom products, send order updates and deliver items to you.

Legitimate interests

We may use your information where we have a legitimate business reason to do so, provided your rights and freedoms do not override those interests.

This may include:

Responding to customer enquiries
Improving our products and services
Preventing fraud
Keeping business records
Understanding website performance
Running certain business marketing activity
Protecting our website and business

Consent

We may rely on consent for certain activities, such as some email marketing, non-essential cookies, or where you have clearly opted in.

You can withdraw your consent at any time.

Legal obligation

We may use and keep certain information where required by law, including accounting, tax, fraud prevention and legal record keeping.

6. Custom and Personalised Products

Many of our products are customised or personalised.

When you provide names, nicknames, logos, sponsors, artwork or design notes, we use this information to create and produce your order.

Please make sure you have the right to use any logos, images, names, sponsor details or artwork you provide to us.

Once a digital mock-up has been approved and the order has moved into production, changes may no longer be possible.

7. Who We Share Your Information With

We only share personal information where necessary for business operations, order fulfilment, legal compliance, or where you have authorised us to do so.

We may share information with:

Shopify, our ecommerce platform
Payment providers
Courier and delivery companies
Production and fulfilment partners
Email marketing providers
Smile.io or reward programme providers
Website analytics providers
Advertising platforms, such as Google, Meta or TikTok, where applicable
Customer service and live chat tools
Professional advisers, such as accountants or legal advisers
HMRC or other authorities where required by law

We do not sell your personal information.

8. Payments

Payments are processed securely by third-party payment providers.

We do not directly store your full card details.

Payment providers may process your payment information in accordance with their own privacy policies and security requirements.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to help the website work properly, improve performance, understand visitor behaviour and support marketing.

Cookies may be used for:

Essential website functions
Shopping basket and checkout
Customer account login
Website analytics
Personalisation
Marketing and advertising
Measuring campaign performance

Some cookies are essential for the website to function. Other cookies, such as analytics or marketing cookies, may require your consent depending on the type of cookie and how it is used.

You can manage or block cookies through your browser settings. You may also see cookie options on our website where applicable.

Blocking some cookies may affect how the website works.

10. Email Marketing

We may send marketing emails where you have opted in, or where we are otherwise permitted under applicable UK marketing rules.

Marketing emails may include offers, promotions, product launches, reward points updates and INC-APPAREL news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:

info@inc-apparel.com

We will not send you marketing emails if you have unsubscribed, unless the email is required for service-related reasons, such as order updates.

11. Reward Points

Our reward points programme allows customers to earn points on eligible purchases and redeem points for money off future orders.

We may process your customer account details, order history, points balance, points earned, rewards redeemed and discount codes used in order to operate the rewards programme.

Points are linked to the email address used on your customer account.

If you have any questions about your points balance, please contact us using the email address linked to your account.

12. International Transfers

Some of our service providers may process personal information outside the UK.

Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place. This may include using countries recognised as providing adequate protection, standard contractual clauses, international data transfer agreements, or other lawful transfer mechanisms.

13. How Long We Keep Your Information

We only keep personal information for as long as necessary for the purposes it was collected.

We may keep:

Order records for accounting, tax and business record purposes
Customer service emails for order support and dispute handling
Design approval records for custom and personalised products
Account information for as long as your account remains active
Marketing preferences until you unsubscribe or ask us to delete them
Website analytics information for reporting and improvement purposes

We may need to keep some information for legal, tax, accounting or dispute resolution reasons even if you ask us to delete it.

14. How We Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

This may include:

Secure ecommerce systems
Password-protected accounts
Limited access to customer information
Secure payment processing
Trusted third-party service providers
Regular review of website and business systems

No website or online system can be guaranteed to be completely secure, but we take appropriate steps to protect your information.

15. Your Data Protection Rights

Under UK data protection law, you have rights in relation to your personal information.

Depending on the circumstances, these may include:

The right to be informed about how your information is used
The right to access the personal information we hold about you
The right to ask us to correct inaccurate information
The right to ask us to delete your information
The right to ask us to restrict how we use your information
The right to object to certain uses of your information
The right to data portability
The right to withdraw consent where we rely on consent
Rights relating to automated decision-making, where applicable

To make a request, please contact us at:

info@inc-apparel.com

We may need to confirm your identity before responding to a request.

16. Complaints

If you are unhappy with how we have used your personal information, please contact us first so we can try to resolve the issue.

Email: info@inc-apparel.com

Please include:

Your name
Your contact email address
Details of your concern
Any relevant order number, if applicable

We will acknowledge data protection complaints and respond as soon as reasonably possible.

You also have the right to complain to the UK Information Commissioner’s Office, known as the ICO.

ICO website:
https://ico.org.uk

17. Children’s Information

Our website and products are mainly intended for customers aged 16 or over, or for parents, guardians, clubs and academies ordering on behalf of junior players.

We do not knowingly collect personal information from children without appropriate parental or guardian involvement.

For academy or junior team orders, we may process names, initials, sizes or personalisation details where provided by a parent, guardian, academy, club or authorised organiser.

18. Third-Party Links

Our website may contain links to third-party websites, apps or services.

We are not responsible for the privacy practices, content or security of third-party websites.

Please read their privacy policies before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements or data protection practices.

The latest version will always be available on our website.

Please check this page regularly for updates.